Community Awareness Initiative- Every Pad Counts

Campaign Overview:

Mokome Foundation is launching a year-long community awareness campaign to support our mission of providing underprivileged girls in South Africa with access to good quality sanitary pads. The campaign, Empower Her Future: Every Pad Counts, aims to mobilize communities, businesses, and individuals to contribute towards achieving our donation goals, ensuring that no girl-child misses out on opportunities due to lack of access to sanitary products.

Donation Goals:

• Primary Goal: Raise funds to distribute 1,000,000 sanitary pads across underprivileged communities in South Africa.
• Secondary Goal: Secure monthly sponsorships from 200 businesses or individuals to sustain the distribution of sanitary products throughout the year.
• Tertiary Goal: Collect 100,000 packs (or donation equivalent) of sanitary pads through donation drives and corporate partnerships.

Proposed Activities:

1. Launch Event 
   • Description: Kick off the campaign with a high-profile launch event in Johannesburg, featuring keynote speakers, live performances, and stories from girls who have benefited from the foundation’s work.
   • Objective: Raise awareness about period poverty and encourage immediate donations.
   • Target: Secure the first 10% of the primary donation goal and gain at least 50 monthly sponsors.
2. Community Pad Drives (Ongoing):
   • Description: Partner with local schools, churches, and community centers to host donation drives where community members can donate packs of sanitary pads.
   • Objective: Donate at least 1,000,000 packs of sanitary pads.
   • Target: Engage 100+ local communities across South Africa, with each community contributing an average of 10000 packs.
3. Corporate Challenge Month (January 2025):
   • Description: Challenge businesses to compete in fundraising and donation drives, with rewards and recognition for top contributors.
   • Objective: Secure corporate partnerships and sponsorships.
   • Target: Raise 20% of the primary donation goal and recruit 50 new monthly sponsors from participating businesses.
4. National Period Awareness Week (May 2025):
   • Description: A dedicated week to increase awareness around period poverty through social media campaigns, workshops, and educational events in schools and universities.
   • Objective: Educate the public on the impact of period poverty and encourage donations.
   • Target: Generate 25% of the secondary donation goal and attract media coverage to boost visibility.
5. Virtual Fundraising Marathon (August 2025):
   • Description: Organize a 24-hour virtual event featuring webinars, live performances, and interviews with activists, all streamed online to a global audience.
   • Objective: Engage a wider audience and increase online donations.
   • Target: Raise 15% of the primary donation goal and engage 5,000 new online supporters.
6. Back-to-School Pad Distribution (September 2025):
   • Description: Distribute sanitary pads to schools in underprivileged areas as students prepare for the new school year.
   • Objective: Ensure girls have access to sanitary products during the crucial back-to-school period.
   • Target: Distribute at least 500,000 pads by this time, covering 50% of the primary goal.
7. Campaign Closing Gala (October – November, 2025):
   • Description: Celebrate the campaign’s achievements with a gala event, highlighting success stories, recognizing key contributors, and announcing the final results.
   • Objective: Boost final donations and set the stage for future initiatives.
   • Target: Achieve the remaining 20% of the primary donation goal and secure pledges for continued support into the following year.

How to Get Involved:

• Donate Online: Visit our website to make a secure donation.
• Become a Sponsor: Sign up for a monthly sponsorship to provide ongoing support.
• Volunteer: Join our team to help organize and run events.
• Spread the Word: Share our campaign on social media using the hashtag #EmpowerHerFuture.